Appco Group is...

the world’s largest direct sales and marketing agency. Since launching in 1998, Appco Group India has established itself as the industry leader in quality face-to-face marketing. We specialize in promoting products and services on behalf of blue-chip clients and acquiring quality donors for well-known charities via our direct sales method, The Human CommercialTM.

what we do



Industry expertise

  • Charities


    Raised millions for our fundraising clients.

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  • Credit cards

    Credit cards

    Acquired 3,000+ customers for our partners since 2013.

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  • Direct to home

    Direct to home

    Converted 300,000+ cable TV homes to DTH.

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  • Insurance


    Insured thousands of customers from 2008-2014.

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Latest news

  • Behind-the-Scene Insights in the making of an Entrepreneur


    Success is a journey and when it is for entrepreneurship, the journey becomes more interesting. 

  • Organization Head says success and learning are two sides of the same coin


    Kishore Tarachandani, Organizational Head of The Pioneer Organization, one of most progressive marketing companies associated with Appco Group India, has always believed that learning is a never ending process – be it any aspect of life. 

  • Three benefits of being self-employed


    Self-employment is a great option if you want more control over your working hours and career progression.

  • Heart Research Institute calls facility ‘the house that Appco built’


    The Heart Research Institute (HRI) in Sydney has shown its appreciation for Appco Group by dubbing its facility “the house that Appco built”. 

What we do