About us

Appco Group is part of the Cobra Group of Companies. From humble beginnings in Sydney, Australia, Appco Group has expanded across the globe and become one of the world's leading face-to-face sales and marketing companies, operating in 28 countries across five continents.

Appco Group sells products and services on behalf of blue-chip companies and acquires long-term donors for well-known charities, via its door-to-door sales method, the Human Commercial™.

Since launching in India in 1998, Appco Group India has established itself as a leading player in customer acquisition for more than 15 years. We take pride in helping to add value to our clients’ bottom line by securing new customers, or raising funds for their vital causes.

We have a pan-India presence with independent marketing offices in more than 16 cities across India and an ever-expanding network of expert sales professionals who meet thousands of new customers every day building relationships with customers on behalf of our clients.

We believe responsible face-to-face marketing creates a connection with consumers, delivers value to clients, and supports small businesses and entrepreneurs.

For more information, visit the Appco Worldwide page to find the contact for your region.

Industry expertise

  • Charities


    Raised millions for our fundraising clients.

    Read more
  • Credit cards

    Credit cards

    Acquired 3,000+ customers for our partners since 2013.

    Read more
  • Direct to home

    Direct to home

    Converted 300,000+ cable TV homes to DTH.

    Read more
  • Insurance


    Insured thousands of customers from 2008-2014.

    Read more